Ludmilla Radchenko, an internationally acclaimed pop artist and art designer, celebrates 15 years of her creative journey with an event that inspires vision and looks toward the future, in perfect synergy with Vaporart, an Italian company that leads in the production of high-purity liquids for electronic cigarettes — also used to fight tobacco addiction.
From the meeting of these two unique yet parallel visions comes the ART SHOW "don’t LOOK UP" — a visual and narrative journey through the works of the Siberian artist, whose ever-rising career has brought her to major international fairs, galleries, and museums around the world. Her art is loved by high-profile collectors such as Sebastian Vettel, Jorge Lorenzo, Jamiroquai, and the Elio Fiorucci Foundation.
Curated by Angelo Crespi and organized in collaboration with the MAIMERI Foundation, the exhibition presents 60 works from Radchenko’s most recent creative period, many of which come from private collections.
A Show-Exhibition designed to be a shared emotional experience — an interaction between the many worlds that Ludmilla Radchenko has interpreted through her Pop Art. The event features futuristic performances and immersive installations, emotionally guiding guests on a journey through art, light design, and DJ sets. It will take place in an industrial space in Milan’s Corvetto district — a former soap factory (EX SAPONIFICIO) — an architecturally striking location that perfectly fits her vision.
Ludmilla is the first artist in the world to have experimented with selling her artworks in Bitcoin, confirming that innovation is one of the key elements of her work. Her career — one of constant success — has made her one of the most engaging figures in Pop Art. Since 2007, the value of her 625 certified blockchain artworks has quadrupled.
In VaporArt, she has found the ideal partner to continue her exploration toward the future — a partnership that combines a shared desire to challenge society’s reflective laziness and to show that the future influences the present just as much as the past does. Just as e-cigarette liquids are meant to fight tobacco — far more harmful and unhealthy in every sense — the bold and subtly provocative colors of Radchenko’s Siberian Pop Art aim to break through the static stiffness that often imprisons artists.
“Fifteen years ago, I found my path. Art helped me grow in every direction — it made me complete and independent. I’ve always dreamed of stripping my works bare in an industrial space like the former soap factory; there I’ll have the chance to share my artistic journey with guests, through a real voyage where my ‘visions of the world’ can breathe, speak, and live their moment of freedom. Thanks to VaporArt, my dream has become reality.”
— Ludmilla Radchenko